Designing Newsletters for Attention, Not Just Clicks
Clicks are easy to measure. Attention is harder and far more valuable. In an environment where audiences are overwhelmed…
Think Like a Journalist: A Practical Media Relations Framework That Actually Works
When you approach media relations as a form of service, reporters notice. They return your calls. They trust your…
How I Teach Writing for Digital Platforms
This teaching philosophy emphasizes judgment over rigid formulas in digital writing. It encourages writers to focus on purpose, audience,…
Audience Growth Is a Strategy, Not a Tactic
Sustainable audience growth stems not from chasing metrics but from building trust through purposeful content. Effective strategies involve integrating…
The Power of Interactive Maps in Storytelling
Good maps don’t just show people where something is—they invite them to explore why it matters. Some of the…
Metrics Don’t Tell Stories, Algorithms Don’t Either (But Leaders Still Have to Decide)
“In an AI-driven media environment, judgment is the most valuable metric we have.” I’ve led teams through multiple waves…
‘Managing Up’ Isn’t Politics, It’s Professionalism
“Managing up” is about understanding how decisions get made and helping that process work better.
Why Newsletters Are an Editorial Product, Not a Marketing Channel
Across newsrooms and institutions, I’ve seen firsthand how treating newsletters as editorial work, not promotional output, changes everything from…
Digital Media Isn’t a Platform, It’s a Production Mindset
A platform-first mindset ages quickly. A production mindset lasts.
Writing for Digital Platforms Is About Respecting the Reader
Good digital writing begins with respecting the reader’s time and intelligence. It prioritizes clarity over simplicity, offering well-structured content…
Online and Multimedia Content Creation Is Systems Work
Tools will change. Formats will evolve. But teams that understand how to design stories as interconnected systems will continue…
Designing Breaking News Coverage for Retention, Not Just Reach
When audiences know where to turn — and trust what they find — they come back.
Leading Creative Teams Through Innovation, Pressure and Possibility
Creative leadership isn’t about chasing the newest tool or platform. It’s about knowing when to innovate, why it matters…
From Breaking News to Institutional Storytelling: How Editorial Strategy Evolves
Covering major institutional events isn’t just about content creation. It’s about leadership…
Portfolio
I have over 3,100 bylines listed on Muckrack.com covering news, investigations, features, and more in print, broadcast, and digital…
Mario Sevilla 