DOWNLOAD MY RESUME

Resume

I am an award-winning journalist and communications leader with deep experience guiding digital transformation and building content strategies for local, national, and institutional organizations. My work spans newsroom leadership, strategic communications, audience engagement, and emerging technologies.

Education

Arizona State University
Walter Cronkite School of Journalism and Mass Communication
Bachelor’s Degree, Summa Cum Laude — GPA 3.85
Emphasis in journalism, marketing, audience growth strategies, research methods and media law.

Professional Background

I’ve built and led newsroom and communications teams across broadcast, digital, and higher education environments — training professionals in multimedia reporting, social media writing, livestream production, marketing and community engagement.

As Digital Director at ABC 10News San Diego, I led the station through sustained audience and business growth, surpassing content and performance goals for five consecutive years. Under my leadership, the station achieved the largest and most engaged social media following in the market, earning a #1 ranking. I also spearheaded platform innovation, including San Diego County’s first interactive COVID-19 dashboard and the market’s most-viewed livestream programming.

As a journalist and editor, I’ve directed award-winning investigations, covered California wildfires and civil unrest, and reported on local, state and national elections. My leadership style emphasizes editorial integrity, performance-driven strategy, adaptability to change, and thoughtful executive decision-making.

Experience

San Diego State University

Managing Editor & Content Strategist
Jan 2022 – Present

• Report to Associate Vice President of Strategic Communications and Chief Communications Officer
• Lead editorial strategy and mission for SDSU NewsCenter, the university’s primary news platform
• Direct daily, weekly, monthly, and long-lead story planning and publishing calendars
• Oversee newsroom workflows, deadlines, and editorial standards
• Partner with technical teams on site design, user experience, engagement strategy, and production workflows
• Advance editorial objectives across divisions, colleges, auxiliaries, and campus units
• Lead SDSU’s campus-wide Content Planning Meeting for communicators
• Create and edit content across text, graphics, and multimedia formats
• Contribute to SDSU Magazine and broader strategic communications initiatives
• Support media relations efforts as needed
• Analyze performance metrics and present insights to university stakeholders
• Led SDSU NewsCenter editorial planning and coverage recognized with a 2025 CASE Circle of Excellence Silver Award — the university’s first editorial honor in the CASE program

---

ABC 10News San Diego | KGTV (Scripps-owned ABC affiliate)

Digital Director, Department Head
Aug 2016 – Jul 2021

• Served on the General Manager’s local leadership team
• Led editorial strategy, operations, and business performance for the digital department
• Reported performance and execution to local and corporate stakeholders
• Partnered with sales teams on client strategy, presentations, and digital consultation
• Shared outreach responsibilities with public relations and creative services teams

Selected achievements at ABC 10News

• Led station to five consecutive years of exceeding KPI goals and market share growth
• Earned #1 market ranking in social media engagement for five consecutive years
• 2019 & 2020 Emmy Award Winner — Newscast, Weekend (Larger Markets)
• Designed and developed San Diego County’s first data-driven COVID-19 dashboard and case heat map
• Led digital presentation of the Transparency Project, an award-winning investigative database on officer-involved shootings and law enforcement misconduct
• Served on Scripps National Spelling Bee digital production staff (2017–2020)
• Directed and managed live-stream production for major news and community events

---

KRON-TV, San Francisco

Executive Producer of Digital
Oct 2013 – Jul 2016

• Led performance, content strategy, and functionality of KRON4’s digital platforms and social channels
• Oversaw editorial workflows, budgets, and digital operations
• Supervised reporters, producers, production staff, and on-air talent
• Ensured content quality and alignment with organizational goals across platforms

2016 Media General Circle of Excellence Award Winner — company’s highest honor recognizing leadership, values, and impact.

---

Northern California Newspaper Group | MediaNews Group

Special Projects Manager
Mar 2012 – Apr 2013

• Managed digital content, sales, and marketing initiatives for 17 newsrooms and sales teams

---

The Mercury News and Bay Area News Group

Managing Producer
May 2006 – May 2012

• Managed editorial and content productino of Digital First Media’s TapIn Bay Area, a daily digital publication
• Supervised multimedia journalists and managed editorial output
• Developed audience growth strategies and business-to-business opportunities
• Digital producer and section editor for breaking news, sports, and entertainment

Professional Development & Credentials

• SDSU Academic Application of AI (AAAI) Micro-credential – Level 1
  San Diego State University, Issued Oct 2024
• Principles of Supervision – Level I
  San Diego State University, Issued Jul 2024

Skills

• Editorial leadership & newsroom management
• Strategic communications & content strategy
• Audience development, engagement & analytics
• Digital publishing & platform innovation
• Data-informed decision-making & visualization
• Multimedia production & livestream direction
• Project management & cross-functional collaboration
• Digital marketing (SEO/SEM fundamentals)
• Media law & ethical journalism standards
• Research, reporting, writing & editing
• Team leadership, training & mentorship
• Bilingual: English / Spanish

Honors & Awards

---

CASE Circle of Excellence Silver Award (2025) — CASE
Writing | News/Feature (Series or Collection); SDSU’s first-ever editorial honor

Social Media Market Leaders (2018) — TVNewsCheck
Profiled for leading KGTV to sustained #1 social media market performance and audience growth

Transparency Project (2019) — The E.W. Scripps Company
Recognized for leadership of award-winning investigative database on officer-involved shootings and law enforcement misconduct

Media General Circle of Excellence Award (2016) — Media General
Company’s highest honor recognizing leadership, values, and organizational impact

Three-Time Emmy Award Recipient, Seven-time Nominee — NATAS Pacific Southwest
Newscast – Weekend (Larger Markets); Environment News